Retail Revive

Driving Bold Change to Accelerate Sales Growth

We worked with Stradora, a multi-location retail brand, to reimagine their store layout, modernize operations, and implement customer-first strategies.

Client

Stradora

Budget

$85,000

Duration

6 Months

Team Size

5 Experts

Overview

Retail Revive was a transformation initiative aimed at reviving a mid-sized retail chain that had been experiencing consistent sales decline over the past two years. The client’s brand identity felt outdated, their store layouts were uninspiring, and their marketing campaigns lacked relevance for today’s fast-changing retail landscape.

Our mission was not just to update their look, but to re-engineer the business from the inside out — aligning operational efficiency, staff performance, customer engagement, and brand positioning. By blending in-store innovation with a strong digital presence, we created a retail experience that was modern, engaging, and capable of sustaining long-term growth.

Client Challenges

The client was struggling in a competitive marketplace dominated by modern retail chains and online shopping trends. Their customer base was shrinking, and their physical stores were failing to attract new foot traffic or encourage repeat visits.

Key Challenges:

Sales Decline: Year-on-year revenue was down by 22%, putting profitability at risk.
Weak Marketing Impact: Existing campaigns relied on outdated visuals and lacked targeting precision.
Inefficient Store Layouts: Store flow was confusing, limiting product exposure and discouraging browsing.
Low Staff Engagement: Employees lacked training, motivation, and clear service standards.
No Loyalty Program: There was no system in place to retain customers or reward their repeat business.

Solutions

We approached the project with a 360-degree strategy designed to address the root causes of underperformance, not just the symptoms. This meant rethinking the brand’s presence, improving operational processes, and elevating the customer experience at every touchpoint.

Core Actions:

Brand Refresh: Developed a modern visual identity and messaging that resonated with current consumer trends.
Store Redesign: Revamped floor plans to optimize customer flow, improve product visibility, and encourage impulse purchases.
Staff Training Programs: Implemented service excellence workshops and performance incentives to boost morale and consistency.
Data-Driven Marketing: Launched personalized, insight-based campaigns that spoke directly to high-value customer segments.
Loyalty Program Launch: Designed and integrated a digital rewards program to increase retention and engagement.

Results

The transformation produced a remarkable turnaround, with tangible improvements in sales, customer loyalty, and brand perception. The stores not only regained their competitive edge but also became a benchmark for customer-centric retail experiences.